Andrey Shilov at WordPress

The notes of a journalist working in Europe for Russian TV

Posts Tagged ‘GDR

Lada. Da-da!

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Lada was a dream for Eastern Germans. Indeed, one would dream even about a Soviet car when there are just cardboard Trabants around you. When the Wall fell normal cars from the West arrived and Volkswagen even built a plant in former GDR.

 

But I noticed an interesting thing while making a report about today’s sales of Lada in Germany.

lada 

Right after the reunification Eastern Germans despised Lada: a communist car, from the USSR… But demand reappeared after some time. Nowadays 60% of all German sales are in the former West Germany and 40% in the former East one – approximately equal to the territory ratio.

 

So the Soviet shade disappeared during the 20 years. The image has been reinvented, so to say. Now it is just an inexpensive car standing close to Suzukis and Kias in car sales centres. It is far not a leader on the market: just 2400 Ladas were bought in Germany last year while its population is 82 mln. But still people buy it: ”A car for the youth”, “low price”, “a second or a third car for your family”.

 

Dark legacy of the past disappears during just one generation time. At least on the market.

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Written by andreyshilov

April 3, 2009 at 10:11 pm

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The Wall

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Nobody reproached me while I was walking along the former Berlin Wall and made a report about today’s perception of it. Even though so many people were killed when trying to cross it, the city and the country are still divided, and it was over just 19 years ago.

 

Nobody said a word about Soviet ideology, communists from Moscow etc.

 

As if the Wall appeared from nowhere and vanished by itself.

 

We didn’t have long discussions with people on the street but if I were asked by a television crew about the Wall I would have mentioned the Soviet authorities, if not the USSR. At least I would have asked back a Russian journalist, “what do you feel?”

 

So if I ask myself the question – I am ashamed. And I am really interested how many Russians share the feeling.

Written by andreyshilov

November 9, 2008 at 1:42 am

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