Andrey Shilov at WordPress

The notes of a journalist working in Europe for Russian TV

Posts Tagged ‘cars

An underground parking in Helsinki

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After some consideration we decided not to park there.

It might be not as cool as something people found recently on Google Street View in Finland but it’s still memorable, isn’t it.

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February 16, 2010 at 1:41 am

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Lada. Da-da!

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Lada was a dream for Eastern Germans. Indeed, one would dream even about a Soviet car when there are just cardboard Trabants around you. When the Wall fell normal cars from the West arrived and Volkswagen even built a plant in former GDR.

 

But I noticed an interesting thing while making a report about today’s sales of Lada in Germany.

lada 

Right after the reunification Eastern Germans despised Lada: a communist car, from the USSR… But demand reappeared after some time. Nowadays 60% of all German sales are in the former West Germany and 40% in the former East one – approximately equal to the territory ratio.

 

So the Soviet shade disappeared during the 20 years. The image has been reinvented, so to say. Now it is just an inexpensive car standing close to Suzukis and Kias in car sales centres. It is far not a leader on the market: just 2400 Ladas were bought in Germany last year while its population is 82 mln. But still people buy it: ”A car for the youth”, “low price”, “a second or a third car for your family”.

 

Dark legacy of the past disappears during just one generation time. At least on the market.

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April 3, 2009 at 10:11 pm

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Common values

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Some topics are supposed to unite people but it doesn’t always work. For example, world’s “green worry” doesn’t exist in Russia at all compared to other countries. Indeed, a typical story about wind energy in Germany had to wait it’s turn to be shown in my company’s news for more than a month. But the “crisis” suddenly worked: nothing unites Russia and the world better than news about crisis and the way people cope with it. Who the hell in Russia would be interested in some German car-sharing companies? Or some German tricks to boost consumer interest in cars? Now we are making the third story about cars in Germany during  just a couple of months – and all this thanks to a simple approach: how do they deal with the crisis?

Common values, so to say.

Thank you, crisis!

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March 29, 2009 at 7:18 pm

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“Sorry!”

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These guys had a lot of work during the football Champioship. As always though.

A polite threat for the wrongly parked cars:

P.S. And the last impression about Austria:

I am posting this in the Vienna airport where wi-fi is free. It is particularly pleasant after the German skinflints.

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June 30, 2008 at 3:29 pm

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