Common values
Some topics are supposed to unite people but it doesn’t always work. For example, world’s “green worry” doesn’t exist in Russia at all compared to other countries. Indeed, a typical story about wind energy in Germany had to wait it’s turn to be shown in my company’s news for more than a month. But the “crisis” suddenly worked: nothing unites Russia and the world better than news about crisis and the way people cope with it. Who the hell in Russia would be interested in some German car-sharing companies? Or some German tricks to boost consumer interest in cars? Now we are making the third story about cars in Germany during just a couple of months – and all this thanks to a simple approach: how do they deal with the crisis?
Common values, so to say.
Thank you, crisis!
